PepsiCo-owned Rice-A-Roni (part of the Quaker Foods brand) has launched its microwaveable Heat & Eat Rice, which can be warmed through in 90 seconds.
The new rice pouches come in three flavours: Herb & Butter, Garlic & Olive Oil, and Spicy Spanish.
“As families navigate busier schedules and have less time and energy to prepare meals at home, they’re seeking delicious and convenient dinner options,” said Michelle McAlister, senior director of marketing for the meals portfolio at Quaker Foods North America.
“Rice-A-Roni Heat & Eat offers a tasty side dish option that helps families spend more time together around the dinner table and less time preparing meals. We’re excited to expand our family-pleasing Rice-A-Roni product offerings in an even more convenient format.”
Rice-A-Roni Heat & Eat varieties are available at retailers nationwide and come in 8.8oz microwaveable pouches.
© FoodBev Media Ltd 2024