Dear Mr Fowler
I saw your August issue on my return home from work last night and I was shocked by your article on bottled water because of its numerous inaccuracies and unfounded conclusions.
My reason for writing is partly prompted by your use of my company’s statistics on your front cover and in your opening paragraph without consultation or attribution.
As a subscriber to Which? for 25 years, I have a high regard for your integrity, but on this occasion I feel you should acknowledge that your research was inaccurate and your commentary was seriously lacking in balance.
I would therefore appreciate an early opportunity for a meeting and request that you publish corrections in your next issue.
First, the front cover
On the front cover, you make three statements:
Second, the facts
There are so many inaccuracies to correct, but for the moment I shall highlight five:
Third, unfounded opinion
Your team’s analysis seems lazy and self evidently biased. You reference no industry sources. You insinuate rather than substantiate key points.
My conclusion
Which? is renowned for its properly researched plain speaking to inform discerning consumers. I really do feel your team has failed in its research and objectivity in this instance and urge you to redress such damaging criticism of a quality conscious industry providing a healthy product that benefits consumers.
Yours sincerely, Richard Hall chairman
Mr Hall said he felt Which? had “let down its standards and readers on this occasion”.
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