Michael Dalal, MD of Rimon Winery, said: “It’s a really exciting time to be introducing 100% pomegranate wine to the UK consumer. The festive season is just around the corner, which provides the perfect opportunity for retailers to encourage consumers to pay a higher price point for enjoyable wine. To enhance festive sales, retailers can also position Rimon as the perfect Christmas gift for all wine lovers.”
Rimon Pomegranate Dessert wine has an RRP of £19.99, Pomegranate Dry wine has an RRP of £21.99 and Pomegranate Port style wine has an RRP of £27.99.
Source: Rimon Winery
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