Self-adhesive materials manufacturer Ritrama has launched a “revolutionary” natural paper for the labelling of wine, spirits and beer.
Called Eden, the material is made of up to 50% dried grass fibres and the remainder of virgin cellulose fibres.
Italy-headquartered Ritrama said Eden “inherently transmits the values of a natural, healthy, organic and environmentally friendly product”.
The product, which is said to smell like grass, has a composition which ensures “the lowest possible environmental impact”. The presence of up to 50% of dried grass fibres in the pulp reduces the consumption of water and electricity, Ritrama said.
Eden will be one of the flagship products of Ritrama’s new wine, spirit and craft beer collection of labels and films.
In a statement, Ritrama said: “Eden is thus the optimal choice to tell the story and life of all those wines and beers produced according to ancient and artisanal methods, obtained with organic and sustainable methods, just like Eden.”
Founded in 1962, Ritrama has more than 1,000 employees and 20 facilities located around the world.
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