Mondelez International have announced they will increase Ritz crisp & thin’s range with the release of a new 30g bag across the UK.
The brand, which was launched in May 2015 will be taking the popular sweet red chilli variant from its sharing bag range into its on-the-go format and promotional 59p price-marked packs will be introduced for all variants within the 30g range.
Sandra Ferreira senior brand manager for crisps and savoury snacks at Mondelez International said: “Ritz crisp & thin have had show-stopping results since the launch.
“Sweet Chilli as a flavour segment is growing 11 per cent and we’ve sold two million units of our share bag format so we believe launching an on-the-go format along with promotional price-marked packs and media investment will help retailers drive further sales.”
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