RoadRunner Holdings has expanded its portfolio of athlete-focused active nutrition brands with the acquisition of JoJé Bar.
Founded in 2016, JoJé Bar offers a line of energy bars that are “baked like a home-cooked-style soft cookie” and said to contain easy-to-digest nutrients.
JoJé Bar founder and CEO Jess Cerra will become the vice president of product and community development for RoadRunner, working alongside the company’s chief executive Mac Tillman.
“From both a product and brand values standpoint, JoJé and Jess are a perfect fit for us at RoadRunner,” said Tillman.
“The bars deliver an uncompromising balance of taste and nutrition for active people, and the brand is all about creating a welcoming community.”
Cerra said: “When I first spoke with Mac, I knew in the first 30 seconds that this was a good fit.”
She added: “He presented something that was good for my life’s balance and good for the health of the JoJé Bar brand.”
The RoadRunner portfolio also includes brands such as SaltStick, which makes products to replace the electrolytes athletes lose when sweating.
RoadRunner is a holding company established by private equity firm American Pacific Group, and serves as a platform for the acquisition of sports nutrition brands and related products.
The financial terms of the JoJé Bar acquisition have not been disclosed.
© FoodBev Media Ltd 2021
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