Featuring strawberry, grape and apple juice, the new drink offers 15 calories per bottle and is available in a limited edition Halloween themed container. Customers can purchase the new drink in single serve or six pack 10.1oz bottles.
“The new Strawbrainy flavour, with colourful, limited-edition fun packaging, was developed to be a hit with moms and kids alike for the Halloween season,” said Paul Basford, vice president, Britvic North America. “Our research and development team leverages US consumer insights to create flavours that appeal to local tastes, and with this latest introduction to our product portfolio, we expect the Fruit Shoot brand to thrive in the US.”
Source: Britvic
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