Oregon-based drinks makers Rogue Ales & Spirits and Brew Dr. Kombucha have joined forces to make a new kombucha beer.
Called Kulture Clash Clear Mind, the 6.9% ABV beverage blends Brew Dr. Clear Mind kombucha and a Rogue imperial blonde ale and will be available for a limited time as of 1 April.
Opening with bright notes of citrus, the beverage is said to have subtle flavours of rosemary, mint, sage and green tea. The companies said the beer kombucha hybrid is “incredibly smooth and perfect for incorporating into a self-care Sunday routine”.
The launch marks the second in the Kulture Clash series between the two firms, following a similar launch in 2018.
Rogue Ales & Spirits president Dharma Tamm said: “We loved last year’s Kulture Clash so much we knew we had to do something with Brew Dr. again this year.
“We loved pairing our imperial blonde ale with Clear Mind kombucha — the imperial blonde rounds out the mint and sage notes of the kombucha. The combination creates a really delicious spring beer.”
Matt Thomas, founder and CEO of Brew Dr. Kombucha, added: “The image of Otis the sloth levitating and meditating on the front of the bottle embodies how we like to feel every day, but especially on Sundays. He’s so mellow and serene, and after drinking Kulture Clash Clear Mind, so are we.”
The beverage will be available in the US in 750ml bottles.
© FoodBev Media Ltd 2022
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial