Rollagranola has developed a new granola that will “provide consumers with an enjoyable, healthy and nutritious breakfast”.
The range boasts fruit, nut and seed granola combinations – all with no additives or artificial sugars while still delivering on flavour and satisfaction. Each 40g serving delivers less than 200 calories and each of the granolas are made by hand.
The brand is the brainchild of Robin Longden, who is on a mission to change the face of breakfast in the UK and has compiled extensive research on the country’s granola category and the ingredients used in it to help inform the brand’s development. He found that many consumer groups were dissatisfied by supermarket own-brand offerings, and has responded by developing his own.
Longden said: “It was clear that in the drive to make food cheaper, manufacturers had taken out the most nutritious ingredients – nuts, fruit and seeds – and replaced these with sugar, fats and cereals.
“Our granola is made with products you recognise on the label – packed full of natural protein, and no additives. Anyone looking for clear, unambiguous claims about food ingredients will not be disappointed!”
The granola is available in 11 different varieties: healthy hazelnut, zesty caveman, cool raspberry, caveman’s dream, energise, nuts for chocolate, skinny walnut, awesome almond, pecan and maple twist.
Each unit has a recommended retail price of £4.90.
© FoodBev Media Ltd 2019