Roquette has signed a distribution agreement with Azelis, which will see Azelis distribute Roquette’s food and nutrition products in several European markets.
Effective from 1 November 2018 in Germany, Austria and the Nordics / Baltics, and from 1 January 2019 in south Italy, Russia, Ukraine, and other Commonwealth of Independent States (CIS), the agreement will help to optimise Roquette’s distribution operations.
Roquette claims that it has chosen Azelis due to the company’s strong market presence, formulation development and its Corporate Social Responsibility (CSR) efforts, as both companies share a philosophy of sustainable development, transparency and constructive collaboration.
Laurent Cousin, head of global distribution management at Roquette, said: “Roquette is committed to providing its customers with good, reliable plant-based ingredients and vegetal proteins, as well as an excellent level of service and has strong growth ambitions to better serve its customers in Food, Nutrition and Health markets worldwide.
“Thus, one of the main criteria for the distributor selection was Azelis’ ability to demonstrate how we would improve growth, profitability and productivity with them.
“Transparency, technical capabilities and good market presence also played a significant role. In all these areas, Azelis demonstrated high standards of professionalism and dedication so the choice for us was clear.
“We are confident that Azelis’ customer intimacy will provide us with great insights on market trends which are often dictated by the medium-sized customers that they serve, and this is critical for further product development and innovation.”
Evy Hellinckx, strategy and business development director EMEA at Azelis added: “We are very excited about this new partnership for two reasons: firstly, it perfectly complements our current portfolio in Food & Health, strengthening our position in Europe; secondly, it is a wonderful recognition of our technical capabilities, the quality of our sales force and our CSR efforts.
“I am very happy to see not only a good business rationale, but also an excellent fit when it comes to methods of collaboration, transparency, organisational alignment and hands-on approach.
“All the negotiations have been done in an exceptionally pleasant and constructive atmosphere and I am confident that many successes will come out of it.”
Earlier this month, Roquette partnered with Israeli firm Equinom to develop and source new pea varieties with high-protein content.
© FoodBev Media Ltd 2020
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