Alcoholic beverages producer Roust Corporation has agreed to sell its Polish subsidiary CEDC to Maspex for approximately $1 billion (PLN 3.89 million).
CEDC is a Polish spirits company with annual sales of over 19 million 9l cases. The company produces brands such as Absolwent, Żubrówka, Bols, Royal and Soplica, among others.
CEDC also imports a number of alcoholic beverages in Poland, including Grant’s whisky, Jägermeister, Campari and Aperol. The company owns and operates two vodka distilleries and three licensed warehouses in the country.
The agreement is in line with Roust’s brand strategy, which is focused on further growth in Russia and international expansion of its global brands.
Roust Corporation will remain the distributor of CEDC brands across global markets and CEDC will continue to distribute Russian Standard and Gancia brands in Poland.
© FoodBev Media Ltd 2021
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