Royal Cup Coffee & Tea has released a new range of ready-to-drink cold brew drinks for the US market.
Available from April 2018, the new line represents the brand’s first drink release following the acquisition of cold brew drink producer Icebox Coffee last year.
The new drinks will be an addition to the brand’s Signature Range and feature three flavours: French Roast, French Roast Lightly Sweetened and Rain Forest Bold – which is Rainforest Alliance-certified.
Royal Cup has also announced its intention to release a range of cold brew teas in the coming months, available in sweetened an unsweetened peach flavours.
Bill Smith, CEO at Royal Cup said: “We are thrilled to reveal the launch of Royal Cup’s first shelf-stable, ready-to-drink cold brew line – the result of many months of hard work, impressive collaboration and timely execution.
“As an organization, we are committed to innovation and to identifying new ways to produce, market and sell the coffee and speciality beverages our customers have come to know and love.”
Royal Cup’s chief marketing officer Anne Pritz added: “Today’s announcement is only the beginning of Royal Cup’s progression into the RTD market.
“Unparalleled service, true innovation and exceptional quality are three concepts we take very seriously, and our team is on a mission to find new and disruptive ways to marry them in the form of highly flavorful, desirable and marketable product lines.”
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