Kellogg-owned Rxbar has expanded its single-serve breakfast oatmeal cup range in the US with a new vanilla almond flavour.
Vanilla Almond RX A.M Oats is made with egg whites, almonds, gluten-free oats and real vanilla.
Each single-serve cup contains 12g of protein and 6g of fibre.
Rxbar first launched its RX A.M Oats range last August, marking its entry into the hot cereal category. The Vanilla Almond flavour will join the current line up of Maple, Apple Cinnamon and Chocolate varieties.
Consumers can prepare the oats one of three ways: with hot water, in the microwave or as overnight oats. According to the snack brand, the single-serve oats can be customised with a choice of toppings from fruit to a drizzle of nut butter.
“We’ve seen a lot of love for our Vanilla Almond Rxbar and our Vanilla Almond Rx Nut Butter, and we wanted fans to be able to enjoy this popular flavour any time of day,” said Jim Murray, president of Rxbar.
Murray added: “Vanilla Almond RX A.M Oats offer an indulgent and versatile flavour profile that pairs well with a wide variety of other flavours, so you can dress up your oats however you like.”
Vanilla Almond RX A.M. Oats are available to purchase online and will start to roll out in retailers later this year.
Earlier this year, Rxbar introduced a new chocolate raspberry flavour bar in the US as part of a limited Valentine’s edition.
© FoodBev Media Ltd 2020
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