US-based protein snack brand Rxbar has announced the launch of new RX Nut Butter Pumpkin Spice Peanut Butter. The seasonal snack joins Pumpkin Spice Rxbar, contributing towards the brand’s limited edition Autumn line up.
Pumpkin Spice Peanut Butter is a seasonal twist on the original RX Nut Butter. While maintaining the signature base of eggs for protein, nuts for texture and dates for binding, the addition of pumpkin, cinnamon and allspice tailors the product for Autumn.
A gluten-free and Keto-friendly product, Pumpkin Spice Peanut Butter ‘tastes good and is good for you’, with zero grams of added sugar.
The spreadable snack meets the ‘free from’ demands that are becoming increasingly popular among the food industry and consumers. Nine grams of protein result in a protein-packed snack bar which targets fitness enthusiasts.
Victor Lee, Rxbar chief marketing officer said, “There are few flavours as highly anticipated as pumpkin spice, and that’s why the Pumpkin Spice Rxbar has always been our most successful limited time offering.
“Now we’re excited to not only reintroduce them for another season, but to also provide pumpkin spice superfans with another simple, good way to enjoy their favourite fall flavour with Pumpkin Spice Peanut Butter.”
Rxbar was acquired by Kellogg Co in 2017.
Both products are available for purchase at RXBAR.com, while supplies last. Pumpkin Spice Rxbar is also on sale at select grocery speciality and mass retailers across the US.
© FoodBev Media Ltd 2020
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.
Deadline for entry 11 September – enter now!