Through its home and office bottled water brands, DS Waters will make a $30 donation to Komen for the Cure for every new customer who starts service under the Komen Budget Plan, with a minimum annual donation of $100,000. The Komen Budget Plan programme is supported by major direct mail, print and internet campaigns throughout DS Waters’ US footprint.
“Our entire organisation is excited to enter into a new alliance with Susan G Komen for the Cure,” said Joseph Silva, director of marketing for DS Waters. “We’re honoured to help raise funds and awareness for this dedicated organisation determined to find the cures for breast cancer. Like so many others, this disease has impacted many of my close friends and family members and I’m grateful to be a part of this unique opportunity. We’re all extremely privileged to be associated with such a devoted team.”
In addition to new customer incentives, DS Waters will roll out a referral programme beginning in September and lasting through October, calling on current customers to refer friends and family members to begin service. For each referral, DS Waters will make a donation to Komen for the Cure. In an effort to heighten awareness around the campaign, the caps on DS Waters’ five-gallon returnable bottles will change to pink in support of the initiative.
“Susan G Komen for the Cure is excited to have DS Waters as a new partner in our promise to save lives and end breast cancer forever,” said Katrina McGhee, VP of global partnerships at Komen for the Cure. “We rely heavily on our partners to help us create awareness for this disease, and after visiting with DS Waters, we knew this was a great fit for our organisation. We thank them for their generous commitment to the cause and spreading Komen’s vision of a world without breast cancer to local communities.”
DS Waters was inspired to partner with Komen for the Cure as a part of its dedication and ties to local communities, as well as its goal to provide responsible corporate citizenship.
Source: DS Waters of America Inc
© FoodBev Media Ltd 2020
World Dairy Innovation Awards – OPEN FOR EARLY BIRD ENTRIES!
The awards celebrate excellence and innovation across the global dairy industry.
Don’t miss out on having your innovations recognised on a global scale.
Early bird deadline 19 March – enter now!