Italian pasta sauce company Sacla is launching its 45g Pesto Pots in a twin pack in the UK in a bid to broaden the brand’s appeal.
Available in classic basil, sun-dried tomato and fiery chilli pesto flavours, the new sleeved Pesto Pots will replace the current pack of four pots and will be supported by national press advertising.
The twin pots also feature recipe versatility beyond pasta on the outer sleeves.
UK managing director of Sacla UK Clare Blampied said: “The four-pot format was a positive innovation for the category and accounted for nearly a quarter of Sacla pesto penetration. The new twin pack pot format will broaden our appeal.”
The range will be available from mid-June in Morrisons, Co-op, Sainsbury’s and Asda with a guide price of £1.49 for two 45g pots.
Last year, Sacla updated its brand identity to coincide with its 25th anniversary in the UK. The company was given an updated logo, new jar labels and a revamped website.
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