Sacmi has teamed up with Moroccan mineral water bottler Les Eaux Minérales Oulmès to create limited-edition packaging to celebrate the country’s participation in the World Cup in Russia.
The Sidi Ali brand of water has been redesigned with each label showing the number of a different player of the Moroccan football team. The team’s strip is also represented by the cap colour.
The container was manufactured using the Sacmi-supplied SBF 408b stretch-blow moulder. Alongside Morocco, Les Eaux Minérales Oulmès distributes its products throughout the Middle East, Africa and Europe.
Sacmi said that the new football-style design features “complex geometry” and that the firm got production ready “at record speed so that marketing could begin in time for the World Cup”.
The company added: “For Sacmi, this project underscores the strategic importance of the North African market which, according to 2017 data, is one of the world’s most receptive, dynamic areas for the sale of complete PET processing and bottling lines.”
The project follows on from a multi-year partnership between Sacmi and Oulmès. The Oulmès plants in Tarmilate (Rabat) and Boskoura (Casablanca) are equipped with a range of Sacmi technology, including stretch-blow moulders, fillers, labelling solutions and palletisers.
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