Sainsbury’s has become the first UK supermarket to stock edible insect products, after it agreed to start stocking edible crickets produced by Eat Grub.
Sainsbury’s began stocking Eat Grub’s smoky barbecue-flavoured roasted crickets earlier this week, which have a crunchy texture with a rich, smoky barbecue flavour.
The move comes as interest in alternative proteins continues to grow amid concerns about the environmental impact of global meat production, with edible insect producers positioning their products as a more sustainable source of protein.
Eat Grub co-founder Shami Radia said: “Currently Insects are eaten worldwide by around two billion people with countries such as Thailand, Mexico and China already recognising them as a delicious food source.
“We’re on a mission to show the West that as well as having very strong sustainability and environmental credentials, they are also seriously tasty and shouldn’t be overlooked as a great snack or recipe ingredient.
“Securing this new listing with Sainsbury’s is a really meaningful step in continuing this journey and reaching more consumers with our message.”
Rachel Eyre, head of future brands at Sainsbury’s, added: “Insect snacks should no longer be seen as a gimmick or something for a dare, and it’s clear that consumers are increasingly keen to explore this new sustainable protein source.
“We’re always looking to provide our customers with new and exciting products, and with the growing interest in edible insects we’re excited to be the first UK supermarket to make these products easily accessible for shoppers across the country.”
12g bags of Eat Grub’s Smoky BBQ Crunchy Roasted Crickets are now available from 250 Sainsbury’s stores in the UK, with a suggested retail price of £1.50 per bag.
© FoodBev Media Ltd 2019
World Dairy Innovation Awards – now open for entries
Enter before 10 May to ensure you are part of the industry’s leading awards scheme. Don’t miss out on having your dairy innovations recognised.