Salt of the Earth has appointed A&B Ingredients as its exclusive distributor of Mediterranean Umami for the US and Canadian markets, this distribution agreement is the second signed in 2017 as Salt of the Earth builds its global sales infrastructure for its all-natural and clean-label ingredient for reducing salt intake in processed foods.
Mediterranean Umami is an all-natural ingredient designed for clean-label sodium reduction and enhancing a great umami flavour profile. Based upon a proprietary blend of vegetable extracts and sea-salt, it allows for significantly reduced sodium – up to 45% in various food products.
“We are excited to partner with A&B Ingredients for the US and Canadian markets,” said Dovik Tal, CEO for Salt of the Earth. “There is a strong demand for sodium reduction and natural products in these large and dynamic markets, with increasing regulation from both the FDA and Health Canada to support sodium reduction.
“A&B Ingredients has a unique focus on clean-label solutions combined with strong technical support and competence, making them a natural choice for this partnership. We hope to offer Mediterranean Umami to new clients that seek natural sodium reduction solutions and flavor enhancement.”
Gil Bakal, chief executive officer for A&B Ingredients added: “Mediterranean Umami is a groundbreaking ingredient delivering an incredible umami flavour profile while being all-natural and clean-label, allowing food companies to develop tastier and healthier products.
“It is a perfect fit for our product portfolio and market focus. We are looking forward to working with the team at Salt of the Earth to bring this product to the market.”
© FoodBev Media Ltd 2018