Santa Maria are launching pulled pork and pulled chicken dinner kits to their ever-increasing portfolio.
Each kit enables consumers to recreate the street food favourite at home in just 90 minutes or less compared with a typical four hour slow-roast.
Both kits contain a sachet of smoky and spicy meat seasoning mix, an ovenproof cook bag for the infusion of flavours, a sachet of barbecue sauce, a sachet of red onion seasoning and a pack of eight mini flour tortillas for an authentic street food market experience.
Santa Maria UK marketing manager Bhavika Thakrar said: “The UK has gone wild for the American style of barbecuing meat and slow cooking for an intensely smoky flavour. Kits have been consistently popular within the Mexican category and consumers continue to look to Santa Maria for exciting and convenient meal solutions, which guarantee results.
“With these pulled pork and chicken dinner kits, the Santa Maria Taste Developers, our global flavour explorers, have unlocked a great meal with a tender texture and smoky taste without the fuss.”
Discovery Foods rebranded under the name of Santa Maria in 2014. It is owned by Finnish parent company, the Paulig Group, which is a long-term a market leader in the Nordic region and active in over 22 markets across Europe.
Both kits will be available from Morrisons with a recommended retail price of £3.99.
© FoodBev Media Ltd 2019
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