Spice and flavourings producer Santa Maria has launched a new taste guarantee program, which offers consumers their money back if they don’t find the brand’s range of Mexican products superior to leading competitors.
The promotion is part of a new £1m fully integrated marketing campaign, which will be communicated through an on-pack logo on packs of tortillas, seasonings, kits and jalapenos beginning this month. It will also incorporate in-store activity, sampling, leafleting, PR and digital activity. The taste guarantee will apply to products listed in most of the UK’s major supermarket chains.
In a statement, the brand claimed that the move demonstrated “the brand’s taste credentials and its USP within the category: 100 years of expertise in world flavourings”. It will coincide with the anniversary of the brand’s rebrand last year, before which it was known as Discovery Foods.
Santa Maria UK marketing manager Bhavika Thakrar said: “Our taste developers travel the world to explore great tasting ingredients and work with the world’s leading chefs. This puts us in the perfect position to develop quality products that deliver the best taste, guaranteed.
“We are confident that consumers will love the taste of our products as much as we do and will think they’re better than the competition. That’s why we’re launching a taste guarantee offering them their money back. The move will help increase dwell time at the fixture by driving re-appraisal.”
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