Saputo has launched the Joyya brand of ultra-filtered milk in Canada, claiming that milks in the range contain approximately 75% more protein and 25% less sugar than regular milk.
Joyya will be available in four different varieties – Skim milk, partially skimmed milk, whole milk and a partly skimmed chocolate milk beverage, which contains 50% less sugar than conventional chocolate milk beverages.
Milks in the Joyya range were created following a two-year development process, and is ultra-filtered through a series of specialised filters, seperates the components of milk to concentrate nutrients such as protein and calcium, while reducing the lactose present in the milk.
Made from 100% Canadian milk, the drink in the range contain no additives, added hormones or artificial flavours/colours.
Kim-Tuan Nguyen vice-president at Saputo Strategic Business Development for Fluid, Bottling & Culture products said: “Joyya ultrafiltered milk is more than milk, it is “ultramilk”. It’s a simple choice that’s packed with unique and quantifiable benefits.
“We know Canadians crave more out of life, and therefore expect more from their milk.
“By adding a new premium product to the milk category, Joyya ultrafiltered milk is providing more of the good and making dairy relevant again.”
Available in 1-litre bottles, Joyya milks will be available nationwide from selected Canadian retailers.
Earlier this week, Saputo invested $240 million to build a new dairy processing facility in Port-Coquitlam, Canada, which should be completed in 2021.
© FoodBev Media Ltd 2018