Saputo’s Cathedral City cheese brand has expanded its Cheddar Minis range with the introduction of a five-pack format in the UK.
The new Minis 5s product features a netted five-pack of snack-sized cheddar cheese, and Cathedral City says the new product will enable smaller stores to meet the growing consumer demand for take-home cheese snacks.
According to figures provided by Saputo Dairy UK, the Cheese Snack segment has seen volume growth of 4% in the last year, due in part to the consumer demand for convenient, nutritious snacking options.
Anca Lazar, senior brand manager for Cathedral City Snacking, said: “Snacking on cheese is becoming increasingly popular, as consumers become ever more mindful of the nutritional quality of their snacking choices. This is driving dynamic growth of cheese snacks, amongst which ‘netted multipacks’ are seeing the highest volume growth1.
“Our new Cathedral City Minis five-pack format has been developed to support convenience retailers in delivering value to their shoppers, permitting them to compete more effectively for a share of this ‘planned snacking’ growth.
“With the great taste and quality of Cathedral City that consumers know and love, at a reassuringly accessible recommended price point, Minis 5s are a nutritious lunchbox or in-home snack solution for all the family.”
The new Cathedral City Minis 5s are now available from selected retailers, with a suggested retail price of £1.
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