Bimbo Bakeries USA has added a Sara Lee White Bread Made With Veggies to its sliced bread portfolio.
According to the company, the 18oz loaf is said to be baked with the equivalent of one cup of veggies per loaf and fortified with vitamins A, D and E. The new bread contains no artificial colours, flavours or high-fructose corn syrup.
“We know that mealtime can be a battle with picky eaters and little ones that aren’t exactly in love with vegetables,” said Jinder Bhogal, senior brand manager at Sara Lee Bread. “We baked up the idea for our new Sara Lee White Bread Made with Veggies with families in mind to offer a deliciously unique option that’s new to the bread aisle.”
Sara Lee White Bread Made with Veggies is available at major food retailers nationwide in an 18oz, 18-slice loaf for an SRP of $4.49.
© FoodBev Media Ltd 2022
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial