Beam Suntory-owned Sauza Tequila has launched a tequila-based, ready-to-drink spiked water called Sauza Agua Fuerte.
Crafted with sparkling water and a real tequila base, the product aims to tap into the rising demand for refreshing and ready-to-drink cocktails and is available in three flavours: lime, mango and grapefruit.
Sauza Agua Fuerte is made made with Sauza Silver Tequila, which Beam Suntory said has “fresh, green notes, and natural fruit essence to create a light, refreshing cocktail with no artificial flavours or sweeteners”.
Malini Patel, vice president of tequila and premium growth platforms at Beam Suntory, said: “We’re excited to introduce something new to the fast-growing, spiked sparkling water category.
“With a tequila spirit base and a focus on fresh, natural flavours, Sauza Agua Fuerte is perfect for tequila fans who are seeking light, refreshing cocktails to enjoy during the warm weather months.”
With an ABV of 5%, Sauza Agua Fuerte is packaged in slim 12-ounce cans. Single cans retail for $2.99 and four packs are sold with a suggested price of $9.99.
The launch follows on from a surge in spiked beverage launches, with introductions from Squeez’d Beverages, AriZona Beverages and Smirnoff.
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