US provider of QR Code mobile technology services Scanbuy has teamed up with Kezzler to bring the internet of packaging (IOP) to consumer packaged goods companies and retailers.
The technology uses SmartLabel QR Codes to provide product traceability, supply chain optimisation, and marketing insights. The companies said that IOP enables product serialisation ‘on a mass scale, giving every product a unique identity in the connected world’.
Kezzler provides business services for product serialisation, tracking and tracing.
A Scanbuy QR Code placed on a product package is said to link consumers to the respective SmartLabel landing page via a simple scan.
When the same code is scanned for a business operation, companies gain full distribution visibility and insights to all stages of the product lifecycle through the Kezzler platform – which Scanbuy claims leads to better production and logistics.
The companies say the technology offers a range of assistance for retailers, including: shelf-life management, counterfeiting and authentication, distribution visibility, and recall management.
Scanbuy chief marketing officer Maryann Moschides said: “As SmartLabel QR Code package activation expands across product portfolios, it is important that we help clients future-proof their investment in SmartLabel, by solving product traceability and visibility using the exact same bar code.
“No longer will a product require a consumer facing barcode and an internal facing bar code. By partnering with Kezzler, we will be able to deliver a best-in-class solution that delivers transparency to consumers and enhances traceability for companies.”
Kezzler CEO Thomas Körmendi added: “Serialising or digitalising products is currently being implemented in a number of regulated industries to protect and inform consumers and we see a significant uptake across consumer products, bringing opportunities for brand owners, retailers and consumers.
“Activating SmartLabel on packages is a step toward providing richer information in the digital world and building trust through greater visibility. By partnering with Scanbuy on the SmartLabel initiative, we have the potential to create a multi-purpose role for every manufactured item, and our collaboration makes this evolution seamless.”
© FoodBev Media Ltd 2018