European gluten-free specialist Schär has brought six new lines to the UK, with the latest additions now available in stores.
Schär’s product development efforts are dedicated to bringing high-quality products to consumers that are nutritionally sound and benchmarked against mainstream equivalents to ensure gluten-free shoppers have no need to compromise on taste, Schär said.
The most recent product launches include oven-baked pain au chocolat, which are frozen for convenience and sold in packs of four to be enjoyed from the freezer; seeded ciabatta rolls made with linseeds and sunflower seeds, baked using a sourdough recipe for a lighter texture; and Saltí crackers, which are mini gluten-, wheat- and lactose-free salted crackers that are perfect as a savoury snack.
The company has also launched a high-fibre white baguette, which is perfectly crunchy on the outside and soft and fluffy inside; and Schär veggie pizza, a thin-crust authentic Italian pizza topped with roasted vegetables and mozzarella.
Schär also earlier launched soft panini rolls, which are low in fat and high in fibre for a deli-style lunch option.
Bradley Grimshaw, UK managing director of Schär, said: “We are dedicated to providing consumers with great-tasting gluten-free foods and our three new bread lines will help to further increase the options available to consumers. Extending the choice for those following a gluten-free diet is one of our core principles and we are excited about the latest innovations joining our portfolio.
“The growing demand for these products really does present a significant opportunity for our retail partners. Our extensive portfolio enables us to meet the needs of all those consumers who want fantastic-tasting, authentic gluten-free food. We know consumers are continually searching for new, innovative products to expand their repertoire and retailers can feel confident that the Schär range will help deliver this.”
The product launches are being supported by large scale above-the-line activity as well as targeted marketing and PR to raise consumer awareness of the new products through both social and traditional media.
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