The online channel, targeted at stay-at-home mums, will carry advice on how readers can make small changes to make improvements in their lives, ‘in much the same way that a small pinch of Schwartz spices can create vast improvements in a family’s favourite food’.
The MSN ‘Spice’ channel will be launched 1 February. The channel will feature meal suggestions drawing on Schwartz’ range of products.
Visitors will be directed to the ‘Spice’ channel through pages on MSN’s portal that are likely to appeal to housewives with kids. Adverts on Window’s Live Messenger and articles in MSN newsletters will also alert mums to the new channel.
Andreas Nicolaou, digital marketing strategist at Microsoft Advertising, said: “This is an example of a genuine partnership, one where Schwartz really understood the value and opportunity of online marketing, and Microsoft Advertising was able to provide the in-depth audience knowledge and the editorial required to truly engage them. The result is a partnership that takes Schwartz to its online audience, while also providing interesting and compelling content for their potential customers.”
Source: Red Consultancy
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