The trial started at the beginning of September in South Australia, offering a range of three flavours across two distinct brands.
Accordign to Marketing, the ‘water enhancer’ category has grown in the US to be worth over $400 million in around three years, and Schweppes is looking to capitalise on the opportunity by kicking off the category in Australia with the launch of two brands in parallel.
The first is a Cottee?s sub-brand, named Squirt, the second is an all-new brand named LQD+.
Each 48ml pocket-sized liquid water enhancer enables the creation of 24 drinks. Sugar free LQD+ is available in berry, tropical and lemon flavours, while no added sugar Squirt water mixer is available in pineapple mango, strawberry and blackcurrant.
Schweppes’ longstanding creative partner on its cordial and water brands, Asprey Creative, developed the brand and packaging and other supporting collateral for Cottee?s Squirt and LQD+.
Source: Marketing
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