Scotch Whisky Association appoints new chief executive

The Scotch Whisky Association (SWA) has appointed a new chief executive to replace David Frost.

Karen Betts will become the trade body’s first female chief executive after a 16-year career for the Foreign & Commonwealth Office of the British government, most recently as the country’s ambassador to Morocco. 

Betts will continue the SWA’s work to promote the interests of Scotch whisky makers, including calls to lower the rate of tax imposed on bottles of Scotch.

She said: “I am thrilled to have been appointed as CEO of the Scotch Whisky Association to represent one of Scotland’s most important industries, at home and overseas. It’s an exciting and challenging time for the Scotch whisky industry, and I am looking forward immensely to helping ensure its success into the future.”

And SWA chairman Pierre Pringuet said: “We are delighted that Karen will be joining us and bringing fresh leadership to a talented SWA team as it continues to represent its members’ interests effectively around the world. Her wide international experience will be particularly valuable as we work with government to grow the Scotch whisky industry globally and make a success of the UK’s exit from the EU.” 

Betts takes over as chief executive from David Frost, who stepped down from the role in November 2016.