Yardarm has an ABV of 0.5% and is available in 330ml cans.
Scotland-based Jump Ship Brewing has launched its first beer after raising £15,000 in a crowdfunding campaign.
The alcohol-free brewer has released Yardarm, which has an ABV of 0.5% and is described as “a crisp, lively lager with a good balance of malt and hops”.
Jump Ship was founded by keen sailor Sonja Mitchell, who left her marketing job and set out to create beer without the booze.
The company reached its crowdfund target in just six days and was supported by more than 170 people globally.
“It’s been incredible to see the response to the crowdfunding bid,” said Mitchell. “Having the backing of so many amazing people not only gives me the financial resources needed to get to market, but I also know that there’s a crowd of people looking forward to drinking my beer. The wind is truly in my sails.”
Jump Ship Brewing founder Sonja Mitchell.
Commenting on the name of the first release, Mitchell said: “The yardarm is the edge of the spar (or yard) on a mast where sails are set. It used to be a tradition in the navy that sailors were given their first ration of rum when the sun reached over the yardarm (about 11am in summer in the North Atlantic).
“‘Sun’s over the yardarm’ is a common call out for the first drink of the day, and at only 0.5% ABV, you could even enjoy our Yardarm lager for breakfast if you liked.”
Yardarm is available in 330ml cans with a recommended retail price of £1.99.
© FoodBev Media Ltd 2019