The retained account will initially run for 12 months with Scott Farms (UK), which imports approximately 20,000 tonnes of sweet potatoes to the UK each year. Liquid will act as day-to-day consumer and trade press office for the brand.
Scott Farms (UK) is a subsidiary of the North Carolina-based company Scott Farms, and distributes its sweet potatoes to major retailers in the UK and across Europe. The company is looking to increase appetite and educate consumers of the nutritional benefits of sweet potatoes across the UK.
This is the first time Scott Farms (UK) has engaged a public relations consultancy.
Source: Liquid PR
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