The Scottish Salmon Company has added fresh Scottish salmon fillets to its premium Label Rouge range.
The fillets will be available in key European markets from mid-March. They have been released in response to “significant interest” in developing the range – particularly from French and German customers – after the Scottish Salmon Company secured Label Rouge accreditation in 2014.
In order to guarantee the freshest salmon and ensure all the natural goodness and taste is preserved, the premium-quality fillets are vacuum-packed and presented in an innovative, bespoke sleeve designed specifically for the product. The Label Rouge fresh Scottish salmon fillets will be available in 500g and 1kg packs.
The Scottish Salmon Company managing director Craig Anderson said: “Label Rouge accreditation is very much a premium mark for quality food and we are keen to evolve and develop our offering to ensure we meet client needs and demonstrate our ability to innovate and deliver added value.
“Our new Label Rouge premium fillets guarantee customers the freshest Scottish salmon, presented in a ready-to-use format, which we know will appeal to leading restaurateurs, foodservice providers and supermarkets in some of our key export markets.”
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