Seafood alternatives brand Good Catch attracts new celebrity backers

Gathered Foods-owned Good Catch has secured the backing of a new group of celebrity investors, to support the growth of its plant-based seafood operation.

Good Catch has created a vegan tuna, which it claims replicates the taste, texture and nutrition of seafood. The brand is said to have been established in response to a ‘need’ for seafood alternatives which can help ease the adverse effects of overfishing on the world’s oceans.

The company’s latest cohort of investors includes Woody Harrelson, Shailene Woodley, Paris Hilton and Lance Bass.

Their support follows a Series B financing round, which closed earlier this year and raised over $32 million from companies such as Greenleaf Foods and General Mills’ venture arm, 301 Inc.

“Consumer demand and culinary trends show the evolving excitement for plant-based foods, and the unified support from such an influential group goes far beyond funding alone,” said Chris Kerr, CEO and co-founder of Gathered Foods.

“The message underscored by their backing is invaluable. We are thrilled to welcome all of our new investors and are hopeful for the growth and continued innovation their endorsement creates.”

Commenting on her newfound alignment with Good Catch, actress Shailene Woodley said: “It is a like-minded brand that is doing its part to have a positive impact on our oceans and our planet, all while creating delicious plant-based seafood alternatives.”

Actor Woody Harrelson added: “I’m excited to work with a food brand like Good Catch that leads with taste and aligns with my personal beliefs of making a difference for the animals and our planet.”

Good Catch products are available from over 4,500 retail outlets across the US and the UK, and the brand is currently in the process of expanding its range.