Selecta Group has extended its strategic partnership with Nestlé, which will see the unattended retail firm distribute Nestlé’s premium coffee brands in Europe for another five years.
As a result of the new five-year partnership agreement, Selecta becomes the pan-European distribution partner for Nestlé’s Nescafé, Zoégas premium coffee brands, adding to the existing distribution agreement between the two firms for the Starbucks brand.
Through the existing partnership, Selecta has rolled out the Starbucks ‘We Proudly Serve’ self-serve coffee programme across 14 markets in Europe.
According to a release from Selecta, this existing partnership has seen the company introduce ‘the authentic Starbucks Experience’ and a range of premium beverages to more than 2,400 points of sale across workplaces, hospitals, universities, petrol stations, cinemas and convenience retail stores; serving more than 35 million Starbucks coffee beverages every year.
Christian Schmitz, CEO of Selecta Group, said: “We are committed to delivering great-tasting, premium, quality coffee products to consumers across Europe, and this exciting partnership extension agreement with Nestlé is testament to our expertise in this area.
“We look forward to building on the success of the Starbucks ‘We Proudly Serve’ premium self-serve coffee programme across our European markets and are excited to add Nestlé’s Nescafé and Zoégas products to our stable of premium brands.
“The on the go coffee market has enjoyed tremendous growth over the last few years, and we have been at the forefront of self-serve innovation for consumers to enjoy great-tasting, high-quality products either on the go or in the workplace.”
Vincent de Clippele, head of Nestlé Professional Zone EMENA, added: “We are excited at the extension of our successful Starbucks ‘We Proudly Serve’ European partnership with Selecta to now also include our Nescafé and Zoégas Brands. Selecta’s strength in Workplace and On the Go will help drive greater accessibility and reach to consumers of Nestlé’s coffee brands in Out of Home.”
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