Vending company Selecta has chosen London-headquartered tech firm Arishi as its new global technology partner.
Arishi provides a range of technology solutions to its clients, providing services relating to e-commerce, mobile app development, augmented reality and more.
According to a statement from Arishi, the tech firm will service the needs of Selecta’s global marketing teams across the 16 countries in which it operates.
This will include implementing solutions to enhance search visibility, sales attribution, and to streamline workflows inside the business. The firm also stated that it would be working with Selecta on a range of future digital projects as part of the partnership.
Selecta is one of Europe’s largest vending companies, registering revenues of €1.6 billion last year. Skye Sanders, group marketing & communications manager at Selecta, said: “We are thrilled to be working with Arishi as our new global partner, who are highly regarded by Magnolia International Ltd, a long-time collaborator with both of our companies.
“Arishi has a history of excellent industry-leading work and look forward to seeing how they can bring British innovation, quality of service and attention to detail to our global projects.
“We’re excited by the possibilities that this agreement will make to our marketing teams and projects, enabling faster and more efficient solutions to our technical requirements.”
Andrew Elia, managing director of Arishi, added: “We’re very excited to be working with a company as established and wide-reaching as Selecta.
“Together, I believe we’ll be able to combine our innovative, personal service with Selecta’s broad experience to help take Selecta brands to new and inspiring places.”
© FoodBev Media Ltd 2021
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