Selecta has partnered with Swiss coffee machine manufacturer, Thermoplan, to “further optimise” the company’s Starbucks coffee solutions.
Founded in 1974, Thermoplan entered into the coffee machine industry in 1995 and is claimed to be the first company to develop the milk frother. Thermoplan’s coffee machines will be available exclusively for Selecta’s We Proudly Serve Starbucks Coffee Programme, offering the opportunity to optimise its range.
“The one and only purpose of our business is making people feel great…And this means, if you want a really good cup of coffee, you will get it…high-quality beans, hand-selected roasts, best machines, served to perfection,” said Tjerry Sanders, category manager at Selecta.
Last week, Selecta partnered with Red Bull to strengthen the energy drink brand’s distribution.
© FoodBev Media Ltd 2022
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