US-based dairy company Shamrock Farms has unveiled new packaging for its line of ready-to-drink protein milkshakes, cold brew coffee and single-serve milk products.
The new look, which includes redesigned clear PET bottles and vibrant graphics, aims to highlight the start of a company-wide evolution to more prominently display its commitment to purity and freshness.
Informative bold typography outlines key product health benefits such as high protein and low calorie count, while flavour-depicting imagery aims to draw attention to the taste of the products.
Shamrock Farms chief marketing officer Ann Ocaña said: “We’re a family-owned dairy driven by an entrepreneurial spirit. We’ve always prided ourselves on producing the best-tasting products, and the ability to innovate.
“With the help of award-winning design firm Flood Creative, our new packaging stands out on the shelf and better reflects our farm-fresh ingredients and delicious taste.”
Shamrock Farms said that the Rockin’ Protein and Cold Brew Coffee & Milk beverages are formulated for people who lead active, healthy lifestyles. Both are made from pure, fresh Shamrock Farms’ milk “to ensure a rich and creamy taste”.
The company, which was founded nearly 100 years ago, has its products on sale in 50,000 quick service restaurants and 40,000 grocery and convenience stores.
© FoodBev Media Ltd 2018
Subscribe to FoodBev Media’s updates today for the latest food and beverage industry news and free insights delivered straight to your inbox!
Sign up here.