Green’s, a popular UK children’s cake mix brand, is launching a Shaun the Sheep Marshmallow Cake Kit in time for the release of Shaun the Sheep The Movie on 6 February 2015.
The new mixes, which use 100% natural flavouring, are available in Tesco from January next year and targeted at parents and grandparents with children aged 5-11 years old.
Capitalising on Shaun’s cross generational appeal, the Kerry Foods-owned brand will support the launch of the new kits with significant levels of investment in social media and PR support throughout the first half of 2015. For every pack sold, Green’s will also make a donation to Wallace & Gromit’s Children’s Charity.
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