The deadline is looming for food companies to get their labelling obligations for allergens in order to meet new UK statutory requirements.
Sheep Print, one of the UK’s leading producer of high quality in-mould labelling (IML) for food pots, is coming to the rescue by offering free printing plates up to the value of £1,000 until 31 January 2015.
This limited special promotion is applicable for up to six-printing plates for both pots and lids and even includes free minor artwork amends. Designed to help companies meet the new rules which come into force in December and require food producers to list on the label all allergens used in production.
UK-based Sheep Print is a BRC accredited supplier and offers an extensive range of tamper-proof IML printed plastic containers, used for a wide variety of food products including ready meals, snacks, soups, yogurts, breakfast cereals, desserts, ice cream and numerous related items.
Unlike many of its competitors, Sheep Print can also provide short-batch runs of 10,000 units of IML pots, offering slick and professionally designed pots for product launches and trials, as well as quick project turnaround times, typically four to five weeks once the artwork has been signed off, compared to the industry-standard two months.
Superbly-finished pots to enhance brand visibility for short-batch runs provide added value for SMEs keen to present an established appearance, as well as larger organisations who need to test the market with new products to assess the response before taking them to a larger audience.
Sheep Print’s head of UK operations, Milda Laurikiete, said: “The free print plates offer we are providing for a limited time will help companies offset the cost of reprinting. This special promotion along with free artwork changes will hopefully help far more companies to comply quicker with the forthcoming UK regulations concerning allergens.”
The company provides a one-stop shop for plastic pots and lids, including full colour printing and metallic options, as well as the finished articles, which are all produced at its approved plants in Lithuania. Sheep Print Pots are produced to BRC Food standards and ISO 9001. They are lightweight and can be stacked, clear or coloured, come in various shapes and sizes from 120ml to 2 litre, with or without handles.
For bigger runs IML is more cost-efficient for a brand owner and gives a far more professional finish than self-adhesive labelling, which can be labour intensive. Sheep Print can also print on both sides of the lid and pot, which is extremely useful for displaying extra information such as mixing quantities, cooking instructions or further marketing information.
Large minimum order quantities for pots which can prevent product development work are also a thing of the past for companies producing food to go and ready meals, who may just want to test the market, thanks to the smaller batch run option. This linked with innovative designs, flexible production and quick turnaround times enables Sheep Print to provide an unbeatable solution, which also meets the stringent food preparation and labelling regulations.
Originally established in Lithuania, Sheep Print started offering IML pots to the UK market a few years ago and its pots are used by leading multiple retailers such as Morrisons and the Co-op’s own ranges and also by suppliers to Waitrose, Holland & Barrett, Selfridges and Café Nero amongst numerous others.
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