Sh’nnong Beverage Company is launching a new range of CBD-infused iced teas in more than 500 The Vitamin Shoppe stores in the US.
The Má Functional Iced Teas with CBD+ Natural Botanicals are naturally sweetened and contain less than ten calories.
The line is available in three variants: focus, featuring CBD, ginkgo biloba, gotu kola and rhodiola rosea; relax, with caffeine-free bai mudan tea blended with CBD, chamomile, lavender, lemon balm, elderflower and passionflower; and detox, containing CBD, green tea, lemon, chamomile, schisandra berry and dandelion root.
Jill Beraud, CEO and co-founder of Sh’nnong Beverages Company, previously served as president of Starbucks and Lipton joint ventures at PepsiCo.
“When my business partner Charlie Herbstreith and I originally discussed this idea, it reminded me of my time at PepsiCo when kombucha and coconut water were just emerging. However, given the far-reaching benefits of CBD, this is a much bigger white space,” she said.
“The Vitamin Shoppe is the perfect launch partner for us. They are establishing themselves as CBD central across multiple categories and have tremendous in-store expertise in health, wellness and nutrition.”
Sh’nnong co-founder and chief branding officer Charlie Herbstreith added: “We founded Sh’nnong Beverage Company on the principle of creating plant-based, better-for-you beverages leveraging not only the benefits of CBD, but also those of natural botanicals, adaptogens, herbs and spices. This is CBD+.
“CBD+ is about the combined benefits of tea, hemp CBD and carefully chosen botanicals for an overall more powerful effect.”
Each flavour in the Má range is now available for $4.99.
© FoodBev Media Ltd 2020