SHS Group releases new Shloer zero-calorie drinks

SHS brand of adult soft drinks, Shloer has introduced its new zero-calorie drinks, available in White Grape and Red Grape.

Under the sub-brand Shloer Zero, two new calorie-free drinks will form the only branded no-calorie proposition in the ASD category, according to the company. The two variants will retail at £2.36 MRSP for a 750ml glass bottle.

Sarah Lawson, head of marketing at SHS Drinks, said: “Shloer Zero is a breakthrough addition to the brand: it’s a great-tasting, zero-compromise, zero-calorie product – one which doesn’t compel shoppers in independents to choose a trade-off between flavour and sugar content”.

She continued: “The Zero variants will drive reappraisal and open Shloer up to newer, younger audiences. The brand has long been associated with celebrations and special occasions; these innovative, calorie-free additions to the range now give consumers permission’ to drink Shloer more frequently, creating a bridge to everyday usage.

“Shloer Zero is zero-calorie and zero-guilt; it offers a way to reduce calories without having to compromise on taste.”