SHS Drinks is introducing a new range of pre-mixed bottled cocktails under its WKD brand, specifically for the home market.
WKD Cocktails are launching into UK independents in July and will come in two varieties: Blue Lagoon and Tropical Sunrise.
Blue Lagoon features an alcoholic mix of WKD Blue blended with citrus, berry and vodka flavours; while Tropical Sunrise consists of WKD Orange & Passionfruit mixed with citrus, strawberry and vodka flavours.
Inspired by WKD’s success as an ingredient in cocktails, the new range aims to deliver all the taste and excitement but with none of the hassle associated with mix-your-own recipes.
“Our new launches bring all the fun and enjoyment of cocktails from the bar into the home; we’ve done all the hard work so consumers don’t have to worry about equipment, recipes or ingredients to mix the perfect drink,” said Alison Gray, head of the WKD brand at SHS Drinks.
She added: “We believe that WKD will recruit a different consumer profile to the existing ready-to-serve category and our new cocktails will encourage trading up and deliver increased value to independent retailers and convenience stores.
“Consumers love WKD and consumers love cocktails; to combine the two and bring a flavour of the on-trade to the take home market is a recipe for success for stockists.”
The 5.5% ABV beverages will be available in standard packs, while independents will offer exclusive £4.99 price-marked versions of the 700ml cocktail bottles.
© FoodBev Media Ltd 2021
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