Richard Hall, chairman of Zenith International.
PET packaging has transformed the bottled water and carbonated soft drinks markets, yet it has had less success with beer, fruit drinks and milk.
Sidel has come up with a real contender for beer. Its new bottle:
At the moment, although five billion bottles of beer are sold in PET plastic each year, this represents only 2% of total consumption. It’s not hard to imagine this figure rising substantially in the coming years.
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