The offices, says the company, are part of Sidel’s ‘ongoing commitment to ensuring global experience backed by local sales and service support through proximity to customers’.
A new facility will operate as Sidel’s Dubai HQ, serving its customers in the greater Middle East and Africa, while a dedicated new regional HQ in Frankfurt will serve customers in Europe and Central Asia.
Commenting on the opening of the Dubai HQ, Peter Logan, executive vice president for market operations, said: “Dubai really is the perfect match for Sidel. Its excellent communication and transport links mean we can get closer to our customers in both the Greater Middle East and African regions, and help them with the challenges they face. The move has allowed us to bring a number of different functions together, which make it easier to offer the right solutions and remain a better match.”
Speaking about the longer-term opportunities for the greater Middle East and Africa, Clive Smith, zone vice president, said: “ In many ways, the markets here are at a similar level of maturity, with customers facing many similar challenges. This means we can focus the expertise we have built over 150 years on helping them meet those challenges, with complete line solutions across PET, glass and can, and all product lines.”
The opening of the new Frankfurt HQ puts Sidel at the heart of Europe. Commenting on the announcement of this development, Logan said: “Basing our regional office in Frankfurt puts us on the doorstep of many of our largest customers in Europe. We have brought logistics, servicing, training, order processing and regional coordination all under one roof, so we are closer and can focus on providing highly coordinated solutions.”
Source: Sidel
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