SIG Combibloc has launched the 80ml version of its small CombiblocXSlim carton pack in the Indonesian market, after the packaging format recorded strong sales performances in Asia, the USA and Africa.
Royal FrieslandCampina has brought out a new brand of strawberry- and chocolate-flavoured milk drinks under the brand name Frisian Flag, as part of its Frisian Flag Indonesia subsidiary. The line has been made available in CombiblocXSlim 80ml cartons – and the carton pack is also available in 90ml, 100ml, 110ml, 125ml, 150ml and 180ml versions.
SIG Combibloc product manager for CombiblocXSlim Oliver Ihloff said: “Globally, small-format beverage packaging in volumes below 200ml has enjoyed high growth rates for a number of years – particularly in the Asia region, South America and the Middle East. And there’s a clear positive trend for the future, too. Considered worldwide, from 2013 to 2019 the number of small-format beverage packages is set for an annual growth rate of 5.4%. The carton pack is also benefiting from this. While the carton pack had a 58.4% share in 2013, this figure is expected to be 61.4% in 2019.”
With combiblocXSlim, SIG Combibloc has brought out a packaging solution that accommodates this trend.
The filling machine technology is designed so that beverage manufacturers can expect maximum flexibility and performance. For instance, all seven CombiblocXSlim volumes can be filled using a single CFA 1224-36 filling machine from SIG Combibloc – and this can be done at a high-speed output of up to 24,000 carton packs per hour.
Ihloff continued: “For carton packs with the same base dimensions, switching between different fill volumes takes just minutes. The CombiblocXSlim has a base area of 47mm x 32.5mm – giving the carton pack an exceptionally slim look. The rapid volume change brings with it numerous possibilities for positioning products in just the right way to suit specific target audiences, so the products can be matched to the spending power of the relevant target group and the beverage volume required – especially with premium products.”
Frisian Flag Indonesia senior brand manager RTD Fidiyantri Cholid said: “In Asia, beverages in small carton packs are big-sellers, because many consumers want the convenience aspect. They prefer beverages in carton packs they can take with them and conveniently drink from even when they’re out and about. And any packaging with a chance of success also needs to be suitable for children’s little hands. Moreover, beverages in very small carton packs can be offered at an attractive and affordable price – even children can buy them from pocket money. With the filling machine for CombiblocXSlim, we can quickly and securely package a range of beverages, and respond flexibly to the requirements of the market. We can select the beverage portion sizes to match the needs of the consumers”.
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