SIG is making aseptic cartons with ASI-certified aluminium foil available to consumers for the first time in partnership with B-Better, a start-up brand from Unilever’s Future Platform.
The Aluminium Stewardship Initiative (ASI) standard is designed to enhance traceability and responsibility in the aluminium supply chain.
SIG aims to promote responsible sourcing through the value chain by using aluminium from ASI-certified sources for the ultra-thin layer of foil in the new cartons.
According to SIG, ASI certification adds value for its customers by further enhancing the sustainability credentials of their packaging in the eyes of consumers.
Martin Herrenbrück, SIG president and general manager, Europe, said: “SIG was the first in the industry to achieve certification to the ASI standard and we are delighted that the first cartons with ASI-certified aluminium foil will soon be hitting the supermarket shelves.
“ASI certification adds to the extensive portfolio of solutions we offer to help customers meet growing consumer demand for sustainable packaging.”
The first market launch for SIG’s ASI-certified cartons will be in Belgium by the B-Better brand.
Hélène Esser, brand manager Future Platforms and co-founder of B-Better, said: “SIG’s ASI certification demonstrates that the aluminium in its packs comes from responsible sources. Referring to ASI on our packs, we’re showing consumers that we are making a responsible choice on packaging.”
Fiona Solomon, ASI CEO, added: “It is exciting to see SIG promoting responsible sourcing of aluminium through to a consumer market for the first time, in partnership with B-Better.”
Last year, SIG launched the Heat&Go microwaveable carton to capitalise on demand for drinks that can be consumed on the go.
© FoodBev Media Ltd 2020
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