Lactalis-owned Siggi’s has announced the launch of a new advertising campaign in the US featuring brand founder, Siggi Hilmarsson.
Called Founder Story, the campaign includes a series of videos with Hilmarsson sharing what inspired him to start the yogurt company.
According to Siggi’s, the digital-forward campaign meets consumers where they normally view content through several platforms, including video, display, social and search.
“I’m very excited to speak to consumers directly for the first time in this new ad campaign and tell the story of how our brand began and what I’m most proud of in a straightforward way,” said Hilmarsson.
“When I founded Siggi’s 15 years ago, we made a commitment to consumers that they can trust our products to be lower in sugar, high in protein and delicious.
“Our new innovations were also developed with simplicity and transparency in mind, so it was the right time for me to share our product philosophy firsthand in this new campaign.”
Last week, Siggi’s released a range of new yogurt pouches for children in a move to offer a lower sugar alternative to other products on the market.
© FoodBev Media Ltd 2020
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