London-based brewing start-up Signal Lager has launched a new craft offering with a unique emphasis on quality, provenance, ingredients and process to change the way that lager is consumed in the UK.
At the forefront of the revolution to “premiumise” the lager category, the brand has claimed to have developed “the only unfiltered, unpasteurised, chemical-free craft lager in a can in London” and the artisan recipe contains just four natural ingredients: water, malt, hops and yeast.
Inspired by America’s “beer as food” movement and seeking to capitalise on the growth of craft beers, Signal Lager’s unadulterated offering takes two months to brew and is created in small batches, conditioned at near-freezing temperature for long periods of time until it reaches brilliant clarity. This is accomplished through the use of a unique concept that ensures the 4.8% ABV craft lager is as fresh from the can as it is from the fermenter, while delivering the best taste possible.
Always served chilled, the lager never rises above its optimum serving temperate of 7°C from conditioning tank to serving glass, resulting in maximum freshness and a smooth finish, Signal Lager said.
Co-founder Dom Thorpe said: “We launched Signal to reinvent the way lager is consumed in Britain.
“Signal brings the craft movement to the lager category, delivering a premium offering to consumers thirsty for a high quality product from an independent brewery. Designed to be enjoyed at a number of occasions, from casual drinking to food pairings, our lager is created with a commitment to producing authentic, natural lager that tastes as fresh from the can, as it is does at our London brewery.”
The lager is packaged in 330ml cans, limited to a 12-week shelf-life in order to retain optimal freshness.
It is naturally carbonated and, unlike industrially produced lagers, has a mild sweetness without the use of sweetening adjuncts such as rice and maize – additives that are generally prolific in the UK lager sector.
Available from a number of independent operators, each can has a recommended retail price of £4.
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