Aloe vera drinks brand Simplee Aloe has responded to the introduction of the UK’s sugar tax by launching two new low-sugar aloe vera waters in the UK.
Simplee Aloe claims the new products are the first aloe vera waters available in the country which do not use artificial ingredients, and the low-sugar drinks contain less than 2.5g of sugar per 100ml.
Two variants of the drinks are available, one with aloe vera pulp and one without, as the brand seeks to appeal to a wide range of UK consumers.
Simplee Aloe says it has chosen to release the drinks to respond to the growing demand for consumers for healthier beverage options, as “are increasingly seeing healthy food and drink products as a necessity rather than a luxury”.
Alex Lai, co-founder and managing director of Simplee Aloe says: “With new government guidelines and media coverage surrounding nutrition, consumers are becoming conscious about sugar consumption and health, consequently they are choosing products with low sugar content, as well as taste and functionality.”
“The Aloe Vera juice category has seen a 55% growth in value year on year since 2014, and a 68% increase in volume since then.
“As a leader in the category we are constantly innovating to create products which suit consumer needs and lifestyle changes.
“Our new range of aloe vera waters will be the first range of aloe vera drinks to be low sugar while being completely natural.
“We are very excited to launch this brand-new range of aloe vera waters with Wasabi as our first national stockist.
“Wasabi has been a pioneer in bringing new and innovative food and drinks to market and Simplee Aloe will be the ideal partner to deliver that innovation in their drinks category.”
Both drinks are available from Wasabi Sushi & Bento stores in the UK from April, with a suggested retail price of £2.20.
© FoodBev Media Ltd 2022
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry. Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial
Your privacy We use small files known as ‘cookies’ to enhance your experience of the FoodBev website and analyse site-traffic. Read about how we use cookies or how you may control them in our updated privacy policy and cookie policy. If you continue to use this site, you consent to our use of cookies. Click the ‘OKAY‘ button at the top right of this panel to accept or click here for more information.